Director of Marketing & PR

Full-time
Company Location: NH COLLECTION MALDIVES REETHI RESORT

Company Description

Minor Hotels is a global hospitality leader with over 560 hotels and resorts across six continents, a diverse portfolio of F&B businesses and a selection of luxury transportation services. With over four decades of experience, we build stronger brands, foster lasting partnerships, and drive business success by staying focused on what matters most to our guests, team members and partners.

Wherever your journey leads, Minor Hotels delivers exceptional experiences around the globe. Explore our history, meet the people behind our success and discover the values that shape who we are today.

NH Collection Hotels & Resorts | 103 hotels & resorts in 24 countries

With its premium look and feel, the NH Collection brand showcases captivating hotels and resorts housed in authentic landmark buildings in key destinations across Europe, Latin America, the Middle East, Asia, and soon in Australasia.

Our hotels are thoughtfully designed with an eclectic-elegant atmosphere to offer stays that evoke extraordinary feelings, paying great attention to stimulating details to create memorable moments.

We welcome business travellers, friends, or couples seeking premium service. We craft experiences that place extraordinary feelings at the heart of everything we do in our hotels and resorts.

At NH Collection Hotels and Resorts, our guests are inspired by each destination and its distinctive experiences, whether they’re looking for wellbeing, gastronomy, culture or just pure indulgence.

Feel the extraordinary.

NH Collection Maldives Reethi Resort is a private island of surreal beauty, located in the famed Baa Atoll in a UNESCO Biosphere Reserve. Lush with flora and fauna, with jewel-toned waters surrounding, it is your invitation to retreat into the embrace of nature and explore all its riches.

Snorkel the vibrant reef with angel and butterfly fish just offshore, or the wonders of Hanifaru Bay only 20 minutes away. Enjoy a plethora of restaurants and leisure facilities on the island, your days unfolding as actively or tranquilly as you please.

Embrace the Feel, Feel the extraordinary.

Job Description

Fully understand the business strategy and brand positioning of Minor Hotels / NH Collection Brand and articulate them effectively across all communication touchpoints.
Lead the development of the hotel’s annual marketing and PR plan, ensuring alignment with commercial goals, brand guidelines, and evolving market conditions.
Maintain expert knowledge of the hotel’s product offerings, competitor landscape, guest segments, and emerging industry trends to inform strategic decision-making.
Oversee the creation, production, and distribution of all marketing materials, digital content, and brand assets to ensure consistent and impactful representation.
Manage the presentation of the hotel on all media channels, industry directories, partner websites, OTAs, and social platforms.
Lead the curation, organization, and continual enhancement of the hotel’s multimedia library, including photography, video, digital assets, and brand collateral.
Public Relations & Media Engagement
Develop and maintain strategic relationships with media outlets, journalists, influencers, opinion leaders, and key community stakeholders.
Manage all PR activities including press releases, media pitches, interviews, crisis communication, and press events.
Monitor media coverage, compile media clippings, and share insights with internal stakeholders to maximize brand visibility and opportunity.
Identify and secure external sponsorship and partnership opportunities for brand activations, promotions, and special projects.
Oversee hotel-level marketing campaigns, ensuring strong ROI, accurate brand alignment, and measurable business impact.
Support the development of new client relationships and maintain insightful data on potential revenue opportunities.
Work closely with the Minor Hotels corporate Marketing & PR teams on cross-brand campaigns, global initiatives, and corporate projects.
Provide market research that adds genuine competitive advantage and is valued by hotel leadership and corporate counterparts.
Collaborate effectively with Sales, Front Office, Reservations, Events, and Operations teams to ensure consistent delivery of the brand promise.
Participate in sales trips, site inspections, roadshows, and familiarization activities to support business development.
Ensure accurate and timely processing of departmental communication, reporting, correspondence, budgets, and approvals.
Leadership, Performance & Financial Accountability
Achieve all agreed performance objectives and work with the Commercial team to ensure measurable impact on brand equity and revenue generation.
Maintain strong budgetary control, monitor marketing spend, and adhere to internal financial procedures.

Qualifications

Minimum 3+ years of relevant work experience, preferably in the hospitality industry or a luxury resort environment.
Bachelors Degree or other relevant qualification in Marketing & PR
Excellent communication and interpersonal skills, with a professional attitude and ability to collaborate across teams.
Positive, energetic attitude and a proactive, team‑oriented approach.

Additional Information

Careers at Minor Hotels

This isn’t a job. It’s a calling.

Explore the world with us to find your passion. If you are ready for the next step, we can support your growth locally and globally. Aspire to lead with Minor Hotels.

Everyone who joins our global team enjoys unparalleled opportunities for professional and personal development, an innovative and vibrant work environment, and a commitment to helping every team member achieve the perfect work-life balance. At Minor Hotels, we focus on what truly matters to you, helping you achieve your full potential whichever career path you choose. I'm interested

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DIRECTOR OF MARKETING & PR