Social Media Manager

Brady Sullivan Properties • Full-time • Manchester, NH, US • 1d ago

Brady Sullivan Properties is recruiting for a Social Media Manager to join our marketing team. This role is ideal for an innovative individual passionate about content creation, social media strategy, and brand development, for our new lease-up communities. The successful candidate will be responsible for developing engaging video content, managing multiple social media platforms, and driving brand awareness through effective digital marketing techniques.. A strong understanding of SEO, analytics, and graphic design tools is essential to optimize content performance and audience engagement.

Duties

Develop, produce, and publish high-quality video content tailored for our social media accounts that align with brand messaging and audience interests.
Manage and grow social media presence across platforms such as Facebook, Instagram, Twitter, and LinkedIn using tools like Hootsuite and Buffer.
Visiting properties to capture photos and videos, attend community events, and collaborate with on-site teams to help establish each property's brand and identity.
Support new property launches, leasing traffic generation, and lead conversion.
Conduct keyword research and implement SEO strategies to improve content visibility and search rankings.
Monitor social listening channels to gauge audience sentiment, identify trends, and inform content strategy adjustments.
Design compelling graphics, thumbnails, and visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
Plan and execute social media advertising campaigns including Facebook Advertising to increase reach and engagement.
Analyze web analytics with Google Analytics and web analytics tools to track performance metrics and optimize marketing efforts.
Engage with followers through relationship management techniques to foster community growth and brand loyalty.
Proofread all content for accuracy, clarity, and brand consistency before publishing.
Stay updated on the latest digital marketing trends, social media management best practices, and emerging technologies in e-commerce and video editing.
Working closely with property teams to promote grand openings, events, leasing specials

Skills

Proficiency in SEO best practices, keyword research, and web analytics tools such as Google Analytics.
Strong graphic design skills with experience in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
Familiarity with social media management platforms like Hootsuite, Buffer, and other scheduling tools.
Knowledge of social listening tools to monitor brand reputation and audience feedback effectively.
Experience in social media marketing strategies including Facebook Advertising campaigns.
Excellent proofreading skills ensuring high-quality content output.
Ability to develop compelling branding strategies that resonate across digital platforms.
Strong relationship management skills to foster community engagement across multiple channels.

Requirements:

Bachelor’s degree in Marketing or Communications, or a related major
Minimum of 5 years of marketing
Ability to work independently
Exceptional organizational, multi-tasking and time management skills

Benefits:
We offer our full time employees an extensive benefits package including paid vacation time, company-paid employee health, dental, disability income protection, and basic life insurance. We also offer participation in our 401(k) retirement savings plan.