ABOUT CRUISE & TOUR
For nearly 50 years, Cruise & Tour has been a leader in providing extraordinary experiences through travel. We are continually reinventing ourselves to better serve the fast-moving and exciting world of group travel. Today, Cruise & Tour is one of the nation's leaders in tailoring travel experiences for passionate communities to destinations around the world. If you want to be part of an exciting journey that could take your career to places you never imagined, we invite you to join our team!
ROLE SUMMARY
Are you a relationship-builder who thrives on turning loyal clients into long-term partners? Do you have a proven track record in account management and a knack for orchestrating multi-channel promotional campaigns — from on-air broadcasts to email marketing and media interviews? If so, we want to hear from you.
The Key Account Manager is the primary owner of our most valuable client relationships. You will nurture and grow a portfolio of key accounts while designing and executing end-to-end promotional campaigns that drive engagement, bookings, and revenue. This is a high-visibility, high-impact role at the intersection of sales, marketing, and client success.
WHO YOU ARE
- A relationship-first professional who genuinely cares about the client experience from first contact through post-trip follow-up.
- A natural communicator who can confidently represent Cruise & Tour in on-air segments, media interviews, and client-facing meetings and presentations.
- A strategic thinker who translates business goals into actionable promotional plans across multiple channels.
- A detail-oriented project manager who keeps complex campaign timelines on track without missing a beat.
- A collaborative team player who lifts the performance of everyone around them.
- Someone motivated by team success and energized by delighting customers.
KEY RESPONSIBILITIES
Account Management
- Serve as the primary point of contact for a defined portfolio of key accounts, building deep, trust- based relationships with decision makers.
- Develop and execute tailored account growth plans with clear revenue targets, timelines, and KPIs.
- Conduct regular account reviews to identify upsell, cross-sell, and renewal opportunities.
- Monitor account health and proactively address any risks to retention or satisfaction.
- Actively add to the pipeline through prospecting and closing new business.
Promotional Campaign Management
- Manage the full promotional lifecycle for assigned accounts — from on-air and broadcast planning through email campaigns, social media coordination, and media interviews.
- Collaborate with internal marketing and content teams to develop compelling, on-brand campaign assets and messaging; select appropriate audience lists and schedule email deployments to ensure the right message reaches the right audience at the right time.
- Build and maintain detailed promotional calendars, ensuring all deadlines, deliverables, and stakeholder approvals are met on time.
- Track and report on campaign performance metrics; use data insights to optimize future campaigns.
- Coordinate media on-air campaigns and interview scheduling, preparing account partners and spokespeople with talking points and briefing materials.
Strategic Planning & Reporting
- Design and implement sales and strategic plans aligned to quarterly and annual revenue targets.
- Create and manage sales and travel budgets; monitor spend and assess ROI across promotional activities.
- Prepare accurate and timely reports on account performance, campaign results, and pipeline activity for senior leadership.
- Stay current on trends in group travel, cruise, and tour marketing to bring fresh ideas to clients and campaigns.
QUALIFICATIONS & REQUIREMENTS
Required
- Bachelor’s degree in Business, Marketing, Communications, or a relevant field.
- Minimum 4 years of experience in account management, sales, or a client-facing marketing role.
- Demonstrated experience managing multi-channel promotional campaigns (broadcast/on-air, email, digital, or media).
- Strong organizational skills with the ability to manage multiple accounts and campaigns simultaneously under tight deadlines.
- Excellent written and verbal communication skills; comfortable presenting to clients and appearing in on-air or media settings.
- Proficiency with CRM platforms and campaign management or email marketing tools.
- Outstanding negotiation, influencing, and leadership skills.
- Strong analytical mindset with experience creating and tracking KPIs and budgets.
- A proactive, team-first attitude with the flexibility to take on additional projects and cross-functional responsibilities as needed.
Preferred
- Experience in the travel, hospitality, cruise, or tour industry.
- Familiarity with group travel marketing and promotions.
- Experience coordinating broadcast media or radio campaigns.
- Knowledge of email marketing best practices and marketing automation platforms.
HOW TO APPLY
Interested applicants should submit a resume outlining their relevant experience and why they’re excited about this opportunity at Cruise & Tour.
